The AI Surf, a curated directory for discovering and saving AI tools, needed to improve its search visibility and drive consistent organic traffic. The challenge was to target a competitive tech niche and position the site as a trusted resource for both beginners and advanced users exploring AI tools.
We conducted in-depth keyword research using Ahrefs and aligned it with intent-based content planning through Surfer SEO. SEO-optimized blog posts, tool descriptions, and category landing pages were published regularly. Technical improvements were made via WordPress, and performance was tracked using Google Search Console to refine strategies.
Within three months, The AI Surf experienced a 3× increase in organic traffic and ranked on the first page for several high-intent keywords like “best AI tools for writing” and “AI image generators directory.” This visibility not only boosted user sign-ups but also helped establish the platform as a go-to hub in the AI space.
