Steven from Sudiotes wanted to position Quip as a modern, accessible tool for remote teams and startups. The key challenge was to create a short-form video that didn’t look like a traditional corporate ad, yet still conveyed the product’s collaborative features in an engaging, digestible way.
We produced a 16:9 short-form video designed for multi-platform use (web, presentations, and social) — styled like an ad but delivered in a UGC-inspired tone. Using Heygen, we generated a friendly AI presenter to narrate the benefits of Quip. CapCut was used to edit the final video with smooth transitions, dynamic captions, and motion design that aligned with Quip’s brand aesthetic.
The final video served as a versatile content piece for multiple marketing channels. Steven reported that the clear, visual explanation of Quip’s features improved product demos and client presentations. The piece also received positive feedback when shared on LinkedIn and internal startup communities.
