InShapeMom, a wellness brand focused on women’s fitness and postpartum transformation, sought to expand its digital reach and drive high-converting traffic to its e-commerce and blog platforms. The challenge was to build trust through authentic brand storytelling while optimizing campaigns for conversions on a tight monthly ad budget.
Our team crafted a full-funnel digital marketing strategy combining Meta and Google Ads with visually engaging creatives designed in Canva. We implemented interest-based audience segmentation, retargeting, and custom events for improved tracking. Weekly A/B testing was conducted across headlines, thumbnails, and call-to-action phrases to fine-tune ad performance.
Within six weeks, InShapeMom experienced a 3.2x return on ad spend (ROAS), a 60% increase in website traffic, and a 45% rise in newsletter signups. The campaign established a strong brand presence, driving a community of engaged women seeking transformation. Our data-driven marketing helped InShapeMom scale efficiently while staying true to its empowering mission.
